Building an international presence through ITW Global

Orange Polska has a specific business objective - although part of a huge multinational telco, Orange Polska itself is focusing on building a presence on the international market.

This is where ITW Global comes in. As the home of global connectivity, ITW Global offers the widest possible cross-section of the industry at an event specifically designed to help companies build partnerships - and this is what brings Orange Polska to National Harbor. Head of International Wholesale Kamil Szczepanski tells the story. 

We look for both suppliers and customers, and what ITW gives us is diversity - (in terms of) the locations of these companies, the type of business that they do, the new ideas they bring to the industry.
Kamil Szczepanski
Head of International Wholesale Business |  Orange Polska

A wide-ranging audience

ITW Global brings the whole of connectivity and digital infrastructure together, and this diversity of audience is a key factor in making the event a success for Orange Polska.

Business relationships in connectivity are multidirectional. Orange Polska come to the event looking to sell and also to buy, and the presence of a wide range of companies from across the value chain is one of the main reasons ITW Global is such an effective business platform for the company. 

This is not just in terms of number of meetings - Orange Polska has around 30 per edition of ITW Global - but also the impact of regular touchpoints to build up a relationship year by year.

Two people shaking hands at the ITW Global event in National Harbor, MD.
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Building partnerships that last

More than perhaps any other business, international connectivity is built on long-lasting partnerships and business relationships, and for Orange Polska, ITW Global is the main incubator of these partnerships.

 

"We want to build long-lasting partnerships. When you build a relationship, you build it for years. We are looking for partners looking to build trustworthy partnerships for a long period of time."

Pressing the flesh

Orange Polska holds around 30 meetings at each edition of ITW Global - and the personal touch is a vital part of the company's business cycle.

For Kamil, this means the personal touch - meeting face to face rather than over email, and securing the person-to-person touchpoint that a business relationship is built upon.

"I don't believe in building relationships remotely. We need a touch, a handshake, a smile, to build that long-lasting relationship."

People having meetings at ITW Global.

People having a busines conversation and building partnerships at ITW Global.

Achieving global scale

ITW Global also gives Orange Polska a platform to strengthen its visibility internationally - not just in the US but at true global scale. This allows the company to tell its story and introduce products and services to a receptive audience of potential partners.

 

"ITW Global gives us recognition of our brand on the international market. We need to build our presence and customer awareness, and this is the place to do so."

Bring Your Brand to The Home of Global Connectivity
Want to get this kind of result for your business? ITW Global is back for 2027 and better than ever, with more participants, more countries represented, and more features to help you build partnerships - expanded halls, a Voice and Messaging Village, speed networking, better matchmaking, and much more.
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