How ITW Global brings every side of connectivity together

Nokia’s reach spans the connectivity ecosystem - its infrastructure integrates data centers to each other and to the wider network, connects people and homes through fiber and wireless, and reaches across oceans through submarine networks.

That means Nokia’s customers span the industry, too - and they span the globe. ITW Global brings this global customer base together, giving Nokia access to the companies building digital infrastructure, the fibercos and ISPs connecting it, and the businesses delivering services across it.

For Rob Shore, Head of Optical Solutions Marketing at Nokia, the diversity of this audience and the conversations he has with them are what makes ITW so valuable - explaining the company's eye-catching presence at the event, with a large dedicated booth and branded space to make partnership-building as effective as possible.

It's not just the data centre operators, it's not just the neoclouds, and it's not just the CSPs - it's all of them all at once. Not only can we meet with them individually, but they partner with each other, so we can have joint meetings with multiple customers in the same location.
Rob Shore
Head of Optical Solutions Marketing |  Nokia

The whole ecosystem across one event

Data centre operators, neoclouds, CSPs and network operators are increasingly part of the same interconnected ecosystem - buying from one another, partnering with each other, and working together to deliver the infrastructure their customers need.

To do this, they need to meet each other, ideally face to face. ITW Global is the ideal platform - not just a data center event, not just a networks event, but a combined, global meeting place for every part of the value chain. For Nokia, this means synergies they cannot find anywhere else, and a much more efficient use of time.

Nokia's stand at ITW Global
People having a meeting at ITW Global

100-200 meetings in 3 days

For Nokia, ITW is a serious commercial meeting point. The team typically holds 100 to 200 meetings during the event, with conversations spanning the full connectivity landscape, from building the underlying infrastructure within, to and between data centers through to delivering meaningful services to end users.

And in an industry characterized by long sales cycles, those conversations are part of a much bigger picture. Success is measured in both the volume of opportunities created and the quality of the partnerships that continue long after the event - often coming to fruition after several years of relationship building at events like ITW Global.

We measure success in both the quantity and quality of meetings. In this industry the sales cycle is a long process, and ITW is one of the key pillars in that process.
Rob Shore
Head of Optical Solutions Marketing |  Nokia

Building the connections behind the AI supercycle

The infrastructure behind AI needs connectivity at every level: between racks inside the data center, between data centres themselves, and from data centers out to networks and end users around the world.

That is making the relationship between digital infrastructure and connectivity increasingly important. For Nokia, ITW Global's appeal lies in the opportunity to build the partnerships that will help deliver that next generation of infrastructure.

People meeting at ITW Global

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"ITW is getting more and more important. Now, wholesale and DC interconnectivity is becoming a key component of this show. ITW should be in everyone’s calendar if you’re interested in being part of the AI supercycle."

Be where connectivity comes together
Want to build relationships across connectivity and digital infrastructure and get the same results as Nokia? ITW Global is back for 2027 and better than ever, with more participants, more countries represented, and more features to help you build partnerships. Grab your pass early and beat the price rise.
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