How ITW Global powers Easy Fibre's partnerships

As a provider of dark fiber solutions to hyperscalers and big tech companies across various markets, Easy Fibre's business model is all about building relationships and partnerships. A dark fiber operator needs strong links with infrastructure owners, investors, potential customers, data center operators, and more - that's a business network across the entire market.

ITW Global gives Easy Fibre access to the whole of this market - and in an event format fully optimized for meetings, whether they are scheduled at a meeting table or by chance over coffee. Speaking at last year's event, VP Sales Frank Fager discusses why building partnerships face-to-face is so important for his work, and how ITW Global helps him do it.

The quality of the attendees here is high - decision makers, influencers of any decision you want to make in this environment. Many people come here from abroad, so you come here for a reason. I have never left an ITW with a feeling of having wasted my time. 
Frank Fager
VP Sales |  Easy Fibre

A week of relationship-building

For Frank and Easy Fibre, ITW Global is primarily a meetings-driven event - not just because of the breadth of attendees, but how the format is engineered around facilitating interaction.

Easy Fibre typically meets with 20 to 30 companies at each edition of ITW Global at their meeting table in a scheduled timetable. But there are also many more interactions that happen by chance around the venue - and these serendipitous touchpoints are just as important for creating business relationships that last for years.

A meeting table at ITW Global
People having a meeting at ITW Global

How a meeting table makes life easier at National Harbor

Easy Fibre's ITW Global participation is built around the company's meeting table. it offers a permanent, easy-to-find base for the company, and it means meetings are simple to arrange and schedule - saving time in what is an extremely busy week for the company.

"Having a meeting table is very convenient. You tend to run around a lot at this event, and the people you need to meet have a slot time. I've been to this event for 25 years plus, and I've always had a meeting table. "

The value of face-to-face

ITW Global is where the most important part of business happens - meeting face to face with people, discussing the new projects, new builds, and new companies that appear in the connectivity and digital infrastructure market every year. 

For Frank and Easy Fibre, this in-person aspect of business is irreplaceable - which is why ITW Global's entire structure, layout and schedule is designed with meetings, partnerships, interaction and relationship-building in mind.

People meeting at ITW Global

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"It's mandatory to meet in person - people do business with people. You do business with people you trust, and events like ITW are a place to build trust. You lay the groundwork to meet with them again next week in London, Paris or Los Angeles, for example"

Power your partnerships at ITW Global
Want to meet people you know and people you want to know, in an environment specifically designed to help you do so? ITW Global is back for 2027 and better than ever, with more participants, more countries represented, and more features to help you build partnerships. Grab your pass early and beat the price rise.
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